How We Helped Happy Endings Build a Full E-Commerce and Operations System for Wholesale Ice Cream Sales
Happy Endings is a growing ice cream brand known for their delicious desserts and creative flavors. Besides selling directly to customers, they supply ice cream at wholesale to restaurants, cafes, and other businesses. As their wholesale side grew, they needed a way to manage orders, processing, deliveries, and their online store — all in one place.
The Problem: Too Many Systems, Too Much Manual Work
Before working with us, Happy Endings had separate systems for their website, wholesale orders, kitchen prep lists, delivery tracking, and customer communication.
Some key challenges included:
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Wholesale orders came through email, often getting lost or delayed
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Kitchen and delivery teams worked off scattered spreadsheets
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Managing retail and wholesale sales separately took extra time and caused mistakes
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No central place to track inventory, orders, and customers
They needed a single system that could handle everything from order to delivery — and make it simple for their team to use every day.
The Solution: A Full Internal Tool Built on Airtable, Make.com, WordPress, and AI
We built Happy Endings a complete system that ties everything together.
Here’s what we created:
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A full internal tool in Airtable to manage retail and wholesale orders, kitchen processing, inventory, and deliveries
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Automations using Make.com to keep everything updated in real time with no manual entry
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A WordPress e-commerce website for direct sales, connected back to Airtable for smooth order management
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An AI agent (built with OpenAI and Python) that reads wholesale order emails and automatically adds them to the system
Now, whether an order comes in through the website or through a wholesale email, it goes straight into their system. The kitchen team sees what to prep, the delivery team knows where to go, and the back office has everything organized and trackable in one place.
The Impact: A Faster, Simpler Way to Grow
Since launching the new system, Happy Endings has been able to:
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Process wholesale and retail orders automatically without losing any details
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Cut down kitchen prep mistakes and save time on order fulfillment
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Organize deliveries by location and schedule routes faster
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Handle a bigger volume of wholesale clients without extra admin work
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Grow both sides of their business without adding more systems or overhead
At Harmon Digital, we love helping brands like Happy Endings move faster, grow smarter, and stay organized.
If you’re ready to build a system that saves you time and helps you grow, let’s talk.
